Have you ever dreamed of owning a wine farm? Digging your fingers into the earth, making
something good with your hands? Working the land and working together with the people
who’ve lived there for generations? Then impact investing might be precisely the type of
investment for you. It’s about being socially responsible with your investment, making a positive
impact by putting your money where it can do good and create meaningful change, while you
still earn returns, like any other investment.
First, do no harm
When you invest in an impact investment fund, that money goes towards supporting initiatives
like renewable energy (think solar and wind power), sustainable agriculture (farms that are in
harmony with their environment) and conservation (save the honey bee!).
It’s one of the easiest ways to give back; your nest egg keeps growing while you support social
and environmental initiatives close to your heart.
Enjoy the fruits
Sounds good! But how will you know your money is growing? Fedgroup has developed an app
that allows you to invest as little as R300, and that buys you a beehive, a blueberry bush or
even a solar panel. Suddenly, the idea of a wine farm doesn’t seem so unattainable – your
R300 is the seed money (literally), and expert farmers take over and grow your investment.
When it’s harvest time, you’ll see your returns. The more seeds, or beehives or solar panels you
buy, the bigger your profits.
Fedgroup is calling this new idea Impact Farming, and it’ll change the way you think about
investing. It’s not just about profits, impact investing is about social and environmental change.
And it’s not just about funding, it’s about learning.
Did you know that the average blueberry bush lives for eight to ten years and blueberries can be
harvested twice a year? Or that the annual return on your blueberry bush is 12-14%? If you
invest that profit back into Fedgroup’s Impact Farming initiative via the app, you’ll be able to buy
a beehive and profit from the sales of locally produced, organic honey.
Next time someone asks you about bonds and shares and rates of return, you can tell them
about your, ahem, seed fund. Or just tell them about impact investing.